Berkat Madinah Store's mission is built around Malaysia's own food culture, not imported separately from it — a stated goal of meeting the expectations of "Southeast Asia's population and the Islamic world," backed by a reported 500,000+ customers reached daily. Here's how that connection actually shows up, beyond the mission statement.
What does Berkat Madinah Store say its mission is?
In the company's own words, its mission is "to provide authentic, diverse Arab food of the highest quality — meeting the expectations of Southeast Asia's population and the Islamic world." Its stated purpose goes further still: bringing "the authentic flavors of Arabia to every city in the world — to all those who cherish tradition and originality." Two values sit underneath both statements: quality and credibility.
How does that mission actually reach Malaysian customers?
A mission statement is one thing; day-to-day reach is another. Berkat Madinah Store reports serving more than 500,000 customers daily across its combined retail, wholesale, and café channels — a scale that reflects more than a decade of operating inside Malaysia's own food habits, not alongside them.
500K+ Daily Customers
Reported daily reach across retail, wholesale, and café channels.
Southeast Asia Focus
Mission explicitly built around this region's population.
Syrian & Yemeni Café Culture
Dine-in cafés bringing authentic dishes into everyday Malaysian life.
150+ Local Employees
Staff employed across Malaysia-based operations.
Inclusive Hiring
Employment opportunities offered to people with special needs.
Halal Trust
Halal Arab food at the centre of every product and café.
Shop Sihatree Arabic Gum
Halal-certified, flavoured Arabic Gum Powder — supplied by Berkat Madinah Store.
Why does the café side of the business matter here?
Alongside its retail and wholesale grocery business, Berkat Madinah Store runs restaurants and cafés serving authentic Syrian and Yemeni cuisine. That's a different kind of connection than a grocery shelf — it's a place where Malaysia's Arab community, and anyone else curious about the cuisine, can sit down and eat the same food traditions the grocery products are meant to support at home.
How does this connect to Sihatree?
Sihatree is the brand and content home for a flavoured Arabic Gum Powder range, and Berkat Madinah Store is its official supplier, handling sourcing, Halal certification, and fulfilment. Buying Sihatree's product connects to the same Malaysia-focused mission described here, not a separate, unrelated supply chain. For the fuller picture of that relationship, see our supplier guide, or read where this all physically began in our history and charity story.
A mission statement means little without daily reach — 500,000+ customers a day is what turns "meeting Southeast Asia's expectations" into something real.
